Thornbury and District Museum joined the project because the volunteer workforce felt their current website was not conducive to doing simple things easily, using up time at the expense of creating engaging content. The project came just at the right time for them, as they had started discussing how they might go about developing a brief for a new, more efficient website prior to seeking grant aid. They felt the project would help them clarify and develop their thinking about how they could move forward digitally.
Their audit by Tickbox Marketing highlighted the need for more pictures and simplified text on the website and opportunities for the public to interact with the museum through social media. This would bring the site to life and give visitors a real insight of the tremendous resources available at the museum.
Three of the museum’s volunteer workforce attended the workshop. As a result they feel they have a greater understanding of what is meant by digital engagement and are inspired to contribute to their museum’s digital strategy. They have clarified what they want from their website and distilled this into a brief. They are seeking Small Grant: Big Improvement funding to implement the first stage.
‘I am finding that, just by engaging with the project and thinking about the issues more carefully, I am – almost without noticing it – absorbing more ideas and I’m hopeful that….. this could be energising and stimulating across the museum.’