The Digital Museum

A shareable exhibition

ps1_372743_fnt_dd_t13We quite often find some of the museums we work with can get a little nervous about putting their exhibits online – we’ve even had the comment “if we put everything on the website, why would people visit us if they’ve already seen everything”?

Here’s a great example of a museum doing just that – the Walters Art Museum in Baltimore has put its entire American Artists Abroad exhibition of paintings online for the duration of the event.

It is even inviting users to download the images, or to create their own online exhibition with them – which can be shared on social media.

Rather than discouraging visits, this smart use of social sharing is publicising the exhibition to a far wider audience by getting users to push out the images to their own online networks.

 

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