London’s Victoria and Albert Museum has launched an app that allows visitors to send physical postcards using their mobile phones.
Users can create a postcard using images from the V&A’s Art and Design collection – or their own pictures taken on their smartphones – add a message and address and then send a physical version of the card anywhere via Royal Mail.
The app also allows them to find images of objects from the collection they are visiting, or even “selfies” of themselves standing next to an object in the museum.
The cards cost £1.50 plus postage to send, and the money supports the work of the museum.
The app has been developed by digital agency Pogopost