The world is now digital. The way we communicate has changed irrevocably. Your museum’s audience will expect to get a sense of your museum through your digital presence across multi-platforms.
This is not as complicated as it sounds, it merely needs you to replicate what you do so well at your museum with digital tools, encouraging interactions and conversations as naturally as you see around you during the day to day. It can’t merely be done by one centralised group of people, it has to be a organisation-wide effort, built up over time and by making many small steps together.read more