The Digital Museum

Luton’s world-wide smile is a digital museum engagement coup

“Smile and the world will smile with you” so the saying goes and a principle that Luton Culture put behind their Museum Makers project: Pharrell Williams – Happy (we are from Luton) video.

“Luton often gets a lot of negative press and something that our Museum Makers often write on our ideas box wall is that they want to see more positivity in the town,” says Jemma Murphy, one of a very small number of people who conceived, delivered and facilitate Museum Makers for Luton Culture.

Jemma further explained: “Happy provided a perfect opportunity for this, it’s such a feel good track that gets everyone dancing and smiling”.

read more