The Digital Museum

Museums open digital doors for #museumweek

logoMuseums in the UK and across the world have been taking part in the third Twitter Museum Week, with streaming video playing more of a role than ever.

Museums are sharing information and content on Twitter, Periscope and Vine using the hashtag #museumsweek along with different theme hashtags for each day of the week.

This year video is playing a part particularly with the rise on Twitter-owned streaming app Periscope. The Museum of Modern Art in New York streamed a private, behind-the-scenes tour and lecture on their Jackson Pollock collection, while the UK’s National Gallery has run a series of videos featuring their curators talking about their work and the British Museum streamed film of life at the museum usually out of the public eye – including how they keep their glass roof clean!

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A shareable exhibition

ps1_372743_fnt_dd_t13We quite often find some of the museums we work with can get a little nervous about putting their exhibits online – we’ve even had the comment “if we put everything on the website, why would people visit us if they’ve already seen everything”?

Here’s a great example of a museum doing just that – the Walters Art Museum in Baltimore has put its entire American Artists Abroad exhibition of paintings online for the duration of the event.

It is even inviting users to download the images, or to create their own online exhibition with them – which can be shared on social media.

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